Local SEO for Small BusinessesPosted by: Adam Gray | Posted on: June 24, 2018
Search engine optimization is the engine that drives online business. Any type of business will benefit from as a little SEO since most consumers are now searching for items online. Whether you are selling pastries, flowers, beauty items or even home décor solutions, a little SEO will power your business growth tremendously. SEO is one of those online strategies that will have a significant impact on your business and it is best to contract a professional local SEO company.
Understanding local SEO
Local SEO is what gets you ranking in the local search engine results pages. Local SEO is a local online marketing strategy that you can apply in the promotion of your local business. One of the great strengths of local SEO as a marketing strategy is that it is very easy to do the local targeting at a certain exact moment.
Local search engine optimization typically utilizes various local directories in the marketing of the businesses starting with the Google Places. The business can also be listed in various local directories such as Yelp, Yellow Pages, TrueLocal and StartLocal amongst others. Local SEO requires considerable research and marketing in order to make it a success.
A local SEO marketing strategy will make your business more visible and accessible to the exact customers that you are trying target. Unlike the traditional SERPs, a local SEO service will put your business in the eyes of real customers who will easily convert and buy your products and services. It captures a lot of detail about your business including the name of the business, the physical address as well as the contact details and as a result, can bring the actual visits straight to your doors.
There are plenty of other reasons why you should consider using a local SEO company. For example, in the recent years, the local business online searches which include location information have increased by more than 50%. Consumers are increasingly carrying out more targeted searches for local products and services instead of the general searches. This implies that you will be tapping into a growing trend in the market and this offers your business great potential for growth. The good thing is that the growth in the local searches is more than double the growth in the general searches.
Still reflecting on the same trend, a lot of local customers are now increasingly relying on the internet in order to get the information that they need about local businesses rather than going about town looking for the local businesses. It is estimated that up to 64% of local customers use the internet in order to lookup information about local businesses selling various products and services.
Going Mobile for the Local
In the recent years, there has been a significant growth of mobile commerce and mobile searches which local businesses can exploit through local SEO. Mobile searches offer an even higher conversion rate. With mobile local SEO, local businesses are now able to target even customers who are on the move.
The businesses that invest in the local search are always assured of very good ROI since local search yields very high conversion rates. With the help of a local SEO company, you can get top quality exposure without throwing too much money to waste in advertising. It offers the best returns for any business. Any customer is able to reach you easily at the time that they need the service with just a click of the button.
Because few local businesses have realized the importance and advantage of local SEO, it is very easy for you to gain visibility and top rankings when it comes to local SEO. It is the best option to gain an edge in the business and beat your competitors to the customers. With the assistance of a local Raleigh web design company, you can scale the heights and position your business where your customers are – in the local market.