As a law firm, you can tap into the power of social media to gain new clients and build a relationship with your existing client base. If you thought that social media for law firms rarely ever produce any lasting impact, think again. It is a powerful tool because it deviates from traditional methods of marketing. There is a personal aspect to social media that can work to your advantage.
How do you ensure success with digital marketing for lawyers particularly with social media? Here are four tips that you can adapt to your strategy for using social media for law firms:
Talk About Current Events
Social media is one of the ways in which most people obtain their information about the latest and current events from. Hence, you can tap into this fact when it comes to promoting your firm or increasing your social media presence. If you share a news or current event topic, make sure that it relates to your firm’s practice and location. It is fine if you share about broader topics but for best results for your firm’s social media efforts, it is best to focus on more specific topics and location.
Actively Comment and Share
Another effective technique to boost social media engagement is to actively share other’s contents. If you find other posts related to your firm’s practice or that is relevant to your location, feel free to share it! As long as the post is not from a competitor, then you will be able to generate a lot of engagement from it.
Highlight Your Team
In your social media posts, you can also share or talk about your lawyers in the firm. You can use your social media accounts as a platform to highlight the expertise of your lawyers. For example, you can introduce one lawyer from your firm each week. You can talk about their area of expertise and what types of cases they specialize in.
But more importantly, talk about them by appealing to the human side of your followers. Aside from the professional accomplishments, you can make it light and talk about their other interests. By introducing your lawyers on your social media page, you also reinforce the credibility of your firm.
Share a Story
Did you read a touching story on your social media feed? You can share that story with your audience. You can even leverage viral posts on social media to get your followers’ attention and interest.
Meanwhile, if you encountered a touching story through your clients or the people you have come into contact with, you can share their story too (make sure to ask for their permission though). People are easily moved by stories. You can, therefore, appeal to the human emotions of your followers on social media by tugging at their heart strings with stories they can relate to.
Want more help in developing a strategy for social media for law firms? Visit Good2bSocial at https://good2bsocial.com/ to get help on how you can develop a strategy that will get your accounts more engagement.